Brands which are similar to other brands in other countries in terms of formulation, function and appearance but which for a number of reasons — for example, tariff barriers, established competition in overseas markets, trademark problems or lack of interest on the part of their owners — are not sold outside their home markets.
Brands which are so idiosyncratically adapted to their home markets that they are unlikely to have immediate appeal in foreign markets.
KeywordsEurope Income Marketing Arena Suffix
Unable to display preview. Download preview PDF.