Abstract
habit. A consistent pattern of behaviour that is performed without considered thought. Many purchasing situations are habitual and the consumers will not change their behaviour without a major stimulus to do so. (KF)
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© 1984 Michael J. Baker
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Baker, M.J. (1984). H. In: Baker, M.J. (eds) Macmillan Dictionary of Marketing and Advertising. Dictionary Series. Palgrave, London. https://doi.org/10.1007/978-1-349-08035-9_8
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DOI: https://doi.org/10.1007/978-1-349-08035-9_8
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-39332-1
Online ISBN: 978-1-349-08035-9
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