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early adopters. See ADOPTER CATEGORIES.
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© 1984 Michael J. Baker
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Baker, M.J. (1984). E. In: Baker, M.J. (eds) Macmillan Dictionary of Marketing and Advertising. Dictionary Series. Palgrave, London. https://doi.org/10.1007/978-1-349-08035-9_5
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DOI: https://doi.org/10.1007/978-1-349-08035-9_5
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