Abstract
Backer & Spielvogel. New York advertising agency, estimated by Advertising Age to have had gross income of $45 million in 1983 on billings of $300 million. The agency has 514 employees in one office.
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© 1984 Michael J. Baker
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Baker, M.J. (1984). B. In: Baker, M.J. (eds) Macmillan Dictionary of Marketing and Advertising. Dictionary Series. Palgrave, London. https://doi.org/10.1007/978-1-349-08035-9_2
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DOI: https://doi.org/10.1007/978-1-349-08035-9_2
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-39332-1
Online ISBN: 978-1-349-08035-9
eBook Packages: Palgrave Business & Management Collection