R

Baker, Michael J.

doi:10.1007/978-1-349-08035-9_18

Michael J. Baker

Part of the book series: Dictionary Series ((DICTS))

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Abstract

R&D. See RESEARCH AND DEVELOPMENT.

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Michael J. Baker
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Department of Marketing, University of Strathclyde, UK
Michael J. Baker

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Baker, M.J. (1984). R. In: Baker, M.J. (eds) Macmillan Dictionary of Marketing and Advertising. Dictionary Series. Palgrave, London. https://doi.org/10.1007/978-1-349-08035-9_18

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DOI: https://doi.org/10.1007/978-1-349-08035-9_18
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-39332-1
Online ISBN: 978-1-349-08035-9
eBook Packages: Palgrave Business & Management Collection

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