Abstract
McCaffrey & McCall. New York advertising agency, with reported gross income of $24 million in 1983 on billings of $160 million. The agency has 330 employees.
This is a preview of subscription content, log in via an institution to check access.
Preview
Unable to display preview. Download preview PDF.
Editor information
Editors and Affiliations
Copyright information
© 1984 Michael J. Baker
About this chapter
Cite this chapter
Baker, M.J. (1984). M. In: Baker, M.J. (eds) Macmillan Dictionary of Marketing and Advertising. Dictionary Series. Palgrave, London. https://doi.org/10.1007/978-1-349-08035-9_13
Download citation
DOI: https://doi.org/10.1007/978-1-349-08035-9_13
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-39332-1
Online ISBN: 978-1-349-08035-9
eBook Packages: Palgrave Business & Management Collection