Abstract
JICNARS. See JOINT INDUSTRY COMMITTEE FOR NATIONAL READERSHIP SURVEYS.
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© 1984 Michael J. Baker
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Baker, M.J. (1984). J. In: Baker, M.J. (eds) Macmillan Dictionary of Marketing and Advertising. Dictionary Series. Palgrave, London. https://doi.org/10.1007/978-1-349-08035-9_10
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DOI: https://doi.org/10.1007/978-1-349-08035-9_10
Publisher Name: Palgrave, London
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