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New Product Marketing Strategies

  • Merlin Stone
  • Hamish Macarthur

Abstract

This chapter covers the development of new product marketing policy, setting out the options available and suggesting criteria for choosing between them.

Keywords

Cash Flow Customer Base Sales Force Target Segment Marketing Planning 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Merlin Stone and Hamish Macarthur 1984

Authors and Affiliations

  • Merlin Stone
  • Hamish Macarthur

There are no affiliations available

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