New Product Marketing Strategies
This chapter covers the development of new product marketing policy, setting out the options available and suggesting criteria for choosing between them.
KeywordsCash Flow Customer Base Sales Force Target Segment Marketing Planning
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.
Unable to display preview. Download preview PDF.
© Merlin Stone and Hamish Macarthur 1984