New Product Marketing Strategies

  • Merlin Stone
  • Hamish Macarthur

Abstract

This chapter covers the development of new product marketing policy, setting out the options available and suggesting criteria for choosing between them.

Keywords

Marketing Product Line Stake Undercut Monopoly 

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Copyright information

© Merlin Stone and Hamish Macarthur 1984

Authors and Affiliations

  • Merlin Stone
  • Hamish Macarthur

There are no affiliations available

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