At this point we enter a new area of performance measurement, opened up to cater for the cultivation of decisions on business policy which take an increasingly long time to appear as a financial harvest. The current annual profit-based measurements become unable to reflect any measure of how the objectives of these longer-term decisions are progressing. The decisions are often part of a strategic plan, and the objectives are strategic objectives.


Market Share Performance Ratio Productivity Ratio Strategic Objective Increase Market Share 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.


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© Edwin Whiting 1986

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  • Edwin Whiting

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