At this point we enter a new area of performance measurement, opened up to cater for the cultivation of decisions on business policy which take an increasingly long time to appear as a financial harvest. The current annual profit-based measurements become unable to reflect any measure of how the objectives of these longer-term decisions are progressing. The decisions are often part of a strategic plan, and the objectives are strategic objectives.


Marketing Expense Dispatch Dock 


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© Edwin Whiting 1986

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  • Edwin Whiting

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