Abstract
Marketing has been described as being concerned with making the correct product available to an identified customer at an acceptable price at the moment it is wanted yet making sure that at that moment investment in that product is financially worth while.[1]
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References and Further Reading
Stewart-Hunter, D., ‘The Impending Revolution’, Estates Gazette, vol. 268, 19 November 1983, pp. 764–70.
Cadman, D. and Austin-Crowe, L., Property Development (E. and F.N. Spon, 1983).
Ratcliffe, J., An Introduction to Urban Land Administration (Estates Gazette Ltd, 1978).
Stapleton, T., Estate Management Practise (Estates Gazette Ltd., 1981).
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© 1985 Angus P.J. McIntosh and Stephen G. Sykes
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McIntosh, A.P.J., Sykes, S.G. (1985). The Marketing of Investment Property. In: A Guide to Institutional Property Investment. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-07154-8_8
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DOI: https://doi.org/10.1007/978-1-349-07154-8_8
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-07156-2
Online ISBN: 978-1-349-07154-8
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