Public Relations

Abstract

Picture the scene: the new salon is about to open. Inside, the air is heavy with anticipation. The decor is fresh and bright, the equipment stands ready, the stock has been labelled and neatly put away, the staff have on their new pressed overalls and the dressing-out area is laid out with combs, scissors and brushes; blow-dryers and tongs are hung up nearby. It looks and feels perfect. At 9 am you confidently unlock the front door and look outside. The street is deserted.