The purpose of this chapter is to define public relations and to establish its relevance to marketing. But we shall go further than suggesting that PR is something which should be included in the marketing mix.
- Public Relation
- Industrial Relation
- Market Management
- Marketing Function
- Noise Abatement
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Public Relations (Institute of Public Relations).
Frank Jefkins, Marketing and PR Media Planning (Oxford: Pergamon Press, 1974) p. 15.
Philip Kotler, Marketing Management, 3rd ed. (London: Prentice-Hall International, 1976) p. 60.
Frank Jefkins, Effective Press Relations (Croydon: Frank Jefkins School of Public Relations, 1977).
Kotler, op. cit., note 3 above.
E. Jerome McCarthy, Basic Marketing, A Management Approach, 4th ed. (Homewood, Ill.: Richard D. Irwin Inc., 1971) p. 40.
© 1983 Frank Jefkins
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Jefkins, F. (1983). What is Public Relations?. In: Public Relations for Marketing Management. Macmillan Studies in Marketing Management. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-06925-5_1
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-0-333-35915-0
Online ISBN: 978-1-349-06925-5