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PR and International Marketing

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Public Relations for Marketing Management

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Abstract

Since overseas marketing is so vital to the national economy, this could be one of the most important chapters in this book, ranking alongside the key chapter on the marketing mix. As will be seen, this chapter explores special communication problems which are easily and frequently overlooked, and challenges marketing management to be especially thoughtful and imaginative.

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References

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  2. Gordon Bolt, Communicating with EEC Markets (London: Kogan Page, 1973) p. 9.

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  33. Ibid.

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Authors
  1. Frank Jefkins BSc(Econ), BA(Hons), MCAM, FIPR, MInstM, MAIE, ABC
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Copyright information

© 1983 Frank Jefkins

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Jefkins, F. (1983). PR and International Marketing. In: Public Relations for Marketing Management. Macmillan Studies in Marketing Management. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-06925-5_10

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