Marketing pp 196-245 | Cite as

The distributive trades

  • Michael J. Baker
  • A. J. Brown
  • Douglas Brownlie
  • Keith Crosier
  • Jennifer L. Drayton
  • Anita Kennedy
  • Joanna Kinsey
  • Stephen T. Parkinson
Part of the Macmillan Studies in Marketing Management book series (STMM)


Claims to be the oldest profession in the world have been made by a number of disciplines, and the merchant is no exception. The merchant, some would claim, was the medieval fount of the Industrial Revolution, maker of kings and princes, exploiter of commodity movements, shaper of empires and the mainspring of a colonial system that covered the world. His function is generally described as commerce, and its effect is to allow the manufacturer to communicate with distant markets. This, as Adam Smith1 pointed out, allowed the manufacturer to benefit from the division of labour, or, in today’s terms, large-scale operations.


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Copyright information

© Michael J. Baker and The Macmillan Press Ltd 1983

Authors and Affiliations

  • Michael J. Baker
  • A. J. Brown
  • Douglas Brownlie
  • Keith Crosier
  • Jennifer L. Drayton
  • Anita Kennedy
  • Joanna Kinsey
  • Stephen T. Parkinson

There are no affiliations available

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