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Marketing pp 115-163 | Cite as

Marketing communications

  • Michael J. Baker
  • A. J. Brown
  • Douglas Brownlie
  • Keith Crosier
  • Jennifer L. Drayton
  • Anita Kennedy
  • Joanna Kinsey
  • Stephen T. Parkinson
Chapter
  • 69 Downloads
Part of the Macmillan Studies in Marketing Management book series (STMM)

Abstract

The term ‘marketing communications’ was chosen deliberately and carefully as the title of this chapter, despite the unarguable fact that it is not yet widely used in marketing practice, because it defines the subject matter as precisely as possible.

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Notes and references

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Copyright information

© Michael J. Baker and The Macmillan Press Ltd 1983

Authors and Affiliations

  • Michael J. Baker
  • A. J. Brown
  • Douglas Brownlie
  • Keith Crosier
  • Jennifer L. Drayton
  • Anita Kennedy
  • Joanna Kinsey
  • Stephen T. Parkinson

There are no affiliations available

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