Marketing pp 82-114 | Cite as

Buyer behaviour

  • Michael J. Baker
  • A. J. Brown
  • Douglas Brownlie
  • Keith Crosier
  • Jennifer L. Drayton
  • Anita Kennedy
  • Joanna Kinsey
  • Stephen T. Parkinson
Part of the Macmillan Studies in Marketing Management book series (STMM)


There is a general assumption; among marketing theorists, that consumer buyer behaviour has been the subject of a far greater number of research studies than has the field of organisational-industrial buyer behaviour.


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Copyright information

© Michael J. Baker and The Macmillan Press Ltd 1983

Authors and Affiliations

  • Michael J. Baker
  • A. J. Brown
  • Douglas Brownlie
  • Keith Crosier
  • Jennifer L. Drayton
  • Anita Kennedy
  • Joanna Kinsey
  • Stephen T. Parkinson

There are no affiliations available

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