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Marketing pp 292-356 | Cite as

Analytical frameworks for strategic market planning

  • Michael J. Baker
  • A. J. Brown
  • Douglas Brownlie
  • Keith Crosier
  • Jennifer L. Drayton
  • Anita Kennedy
  • Joanna Kinsey
  • Stephen T. Parkinson
Chapter
  • 70 Downloads
Part of the Macmillan Studies in Marketing Management book series (STMM)

Abstract

The hallmark of human survival throughout the ages is its biological and cultural adaptation to a changing environment. Evolution has endowed mankind with a ‘survival kit’ that enables him not only to accept a changing environment, but also to use his sense of foresight to manipulate it.

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Copyright information

© Michael J. Baker and The Macmillan Press Ltd 1983

Authors and Affiliations

  • Michael J. Baker
  • A. J. Brown
  • Douglas Brownlie
  • Keith Crosier
  • Jennifer L. Drayton
  • Anita Kennedy
  • Joanna Kinsey
  • Stephen T. Parkinson

There are no affiliations available

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