Programmes and Public Attitudes

  • Bernard Sendall


In the previous volume (Chapter 34) an attempt was made, by using a random dipstick, to convey an overall impression of the itv programmes which by sheer novelty captivated viewers in the years following the introduction into Britain of competitive television. By the sixties itv had become a normal part of most people’s lives, providing frequent pleasure and occasional offence to millions, and programme references in this volume are related more closely to developments which occurred in cry policies as the system evolved. An illustrated book charting the general programme story of itv in chronological sequence was published in I98o entitled 25 Years on ITV 1955–19801 and makes evocative reading.


Public Attitude Express Writer Public Voice Appellate Body Professional Critic 
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Notes and Reference

  1. 3.
    N. Swallow, Factual Television (The Focal Press, 1966) p. 208.Google Scholar
  2. 6.
    M. Whitehouse, Cleaning Up TV: From Protest to Participation (Blandford Press, 1967 ).Google Scholar
  3. 14.
    M. Tracey and D. Morrison, Whitehouse (Macmillan, 1979 ).CrossRefGoogle Scholar
  4. 19.
    A. Wilson, Tempo: The Impact of Television on the Arts (Headway Publications, 1964 ).Google Scholar
  5. 24.
    P. Black, Mirror in the Corner: People’s Television (Hutchinson, 1972) p. 226.Google Scholar

Copyright information

© Independent Broadcasting Authority and Independent Television Companies Association 1983

Authors and Affiliations

  • Bernard Sendall

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