The Job itself and Productivity

Abstract

In the last chapter it was noted that many writers, such as Herzberg (1966), regard the key to motivating individuals to work to be in making the job itself more worthwhile. Where the individual sees the job as being worthwhile he will become motivated from within, rather than requiring increased external rewards such as money. Whilst the importance of extrinsic rewards will be considered in Chapter 4, this chapter will look at these aspects of the job itself which have been shown to be important in relation to productivity.The topics considered in this chapter are success, achievement and goal-setting, recognition, feedback, the application of skill and job involvement.