Measuring Change in Social Attitudes — Leading Indicators

Abstract

The measurement of social change is no easy task. Forecasting will, however, become impossible unless we are able to track changes in the social environment and in social attitudes as they occur. An individual enterprise will need, further, to organise a databank of such information once it has been established which aspects of change are likely to be of most significance to it, taking care to examine every facet of its operations — its immediate customers, its markets, its relationships with employees and with local and central government.