Having examined how international banks establish objectives and structure organisations, marketing programmes, asset/liability management and networks to achieve these objectives, it is now appropriate to determine how and to what extent actual performance of the international function is monitored and action taken, if necessary, to achieve stated objectives. Such performance measurement can take the form not only of profitability statistics but also quantification of other results such as amount of new business generated, performance of service departments and so forth.
KeywordsShipping Income Marketing Expense Volatility
Unable to display preview. Download preview PDF.