Abstract
The overall concern of this book is with improving organisational effectiveness through a better understanding of the financial dimensions of marketing.
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© 1981 Macmillan Publishers Limited
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Wilson, R.M.S. (1981). Perspectives. In: Financial Dimensions of Marketing. Palgrave, London. https://doi.org/10.1007/978-1-349-04344-6_1
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DOI: https://doi.org/10.1007/978-1-349-04344-6_1
Publisher Name: Palgrave, London
Print ISBN: 978-1-349-04346-0
Online ISBN: 978-1-349-04344-6
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)