A Study in ‘Real Time’ of the Innovation Process in Two Science-based Companies

  • Andrew Robertson
  • Manfred Fox
  • Edgar Pessemier


The basic premise to this study is that the process of innovation, meaning the introduction into the market of new products or processes, is a series of decisions made by the managers concerned, and those decisions are made according to the quality of information available to those managers. It follows that the higher the level of technology invplved in the innovation the more critical becomes the quality of the information, both as regards the research and development work and also the commercial side, particularly costing and understanding the potential markets.


Innovation Process Pilot Plant Decision Theory Chief Executive Competitive Product 
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    McTavish, R. ‘A Study of Selected Problems of the Evolutionary Cycle of Highly Technical New Capital Goods’, doctoral dissertation, University of Strathclyde, 1974.Google Scholar
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    Root, H. Paul, ‘The Analysis of New Products, A Comparative Study of the Evaluation of Product Innovations’, doctoral dissertation (Ann Arbor, Michigan: University Microfilms, 1969 ).Google Scholar

Copyright information

© Palgrave Macmillan, a division of Macmillan Publishers Limited 1979

Authors and Affiliations

  • Andrew Robertson
  • Manfred Fox
  • Edgar Pessemier

There are no affiliations available

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