A Study in ‘Real Time’ of the Innovation Process in Two Science-based Companies
The basic premise to this study is that the process of innovation, meaning the introduction into the market of new products or processes, is a series of decisions made by the managers concerned, and those decisions are made according to the quality of information available to those managers. It follows that the higher the level of technology invplved in the innovation the more critical becomes the quality of the information, both as regards the research and development work and also the commercial side, particularly costing and understanding the potential markets.
KeywordsMarketing Plastics Prose Ordinator
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