• H. Igor Ansoff


We turn our attention from the effectiveness of a given strategic behavior to the manner in which that behavior is chosen. The choice is made by individuals and groups of individuals through a process which reflects their preferences. The choice depends both on what these preferences are and how they are brought to bear on the organization. We start with a discussion of this second aspect of strategic-behaviour: the use of power.


Europe Income Marketing Assure 


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Copyright information

© H. Igor Ansoff 1979

Authors and Affiliations

  • H. Igor Ansoff
    • 1
    • 2
  1. 1.European Institute for Advanced Studies in ManagementUK
  2. 2.Stockholm School of EconomicsSweden

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