Abstract
This book is, above all, an exercise in the comprehension of complexity. All individuals who call themselves scientists are united by a common drive to perceive order in reality and to capture this perception in ways which increases human understanding of the awesome complexity which management academics call ‘the real world’.
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‘The real importance of the Greeks for the progress of the world is that they discovered the almost incredible secret that speculative reason was itself subject to orderly method.’
‘I now state the thesis that the explanation of ... active attack on the environment is a three-fold urge: (i) to live, (ii) to live well, (iii) to live better. In fact the art of life is first to be alive, secondly, to be alive in a satisfactory way, and thirdly, to acquire an increase in satisfaction.’
Alfred North Whitehead
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© 1979 H. Igor Ansoff
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Ansoff, H.I. (1979). The Basic Axioms. In: Strategic Management. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-02971-6_13
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DOI: https://doi.org/10.1007/978-1-349-02971-6_13
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-1-349-02973-0
Online ISBN: 978-1-349-02971-6
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