Keeping the Customer Sold

  • Philip R. Lund


If the customer cancels his order before delivery, the chances are that you have closed the sale rather than you have sold the product’s benefits. Don’t telephone him and say he has signed and that is that. There is no value in threatening. It is bad business. The chances are that your company is not going to take him to court; and if he does not want to go ahead with his order, he can easily prevent delivery or stop payment.


Customer Complaint Sale Support Customer Premise Important Customer Exaggerated Claim 
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Copyright information

© Philip R. Lund 1987

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  • Philip R. Lund

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