Advertisement

Keeping the Customer Sold

  • Philip R. Lund

Abstract

If the customer cancels his order before delivery, the chances are that you have closed the sale rather than you have sold the product’s benefits. Don’t telephone him and say he has signed and that is that. There is no value in threatening. It is bad business. The chances are that your company is not going to take him to court; and if he does not want to go ahead with his order, he can easily prevent delivery or stop payment.

Keywords

Customer Complaint Sale Support Customer Premise Important Customer Exaggerated Claim 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Philip R. Lund 1987

Authors and Affiliations

  • Philip R. Lund

There are no affiliations available

Personalised recommendations