Advertising has long been a fascinating socio-political topic. In the United States the Federal Trade Commission has devoted considerable effort to learn more about the subject by holding (in 1971) extensive ‘Hearings on Modern Advertising Practices’. In Britain the Labour Party has recently produced a Green Paper (1) devoted solely to the impact of advertising on the economy and on society. After the Monopolies Commission report on detergent advertising in 1966 (2) the then Board of Trade launched a wider investigation into the effects of advertising throughout the economy and across industry boundaries.
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