The marketing environment

  • Philip Hanson


The Polish economy remains, as was said above, fairly close to the Soviet economy in organisation and control. In other words, it is still highly centralised. The production enterprises still stand, as one Polish economist put it to me, ‘with their backs to the consumer and their faces to the plan’. So far as the domestic economy is concerned, there has not been a radical economic reform. There has however been, in the best Polish traditions, plenty of interesting discussion of economic reform. The allocation of information and ideas, at least, is quite decentralised.


Europe Income Marketing Dition Romania 


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Copyright information

© Advertising Association 1974

Authors and Affiliations

  • Philip Hanson
    • 1
  1. 1.Centre for Russian and East European StudiesUniversity of BirminghamUK

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