Neo-Classical Theories of Profit Maximisation: Origins
Almost the whole of today’s standard profit-maximisation theory of the firm is derived from the neo-classical models developed during the early part of this century. The models of Alfred Marshall , Joan Robinson  and Edward Chamberlin  are still taught, not as relics of the past or mere pedagogical devices, but as integral parts of the basic structure of modern economics. While their role in the future development of our subject is increasingly being questioned, no one can doubt their importance in bringing us to where we are today.
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