Abstract
A British manufacturer in the mechanical engineering field has the exclusive selling rights in the U.K. and Western Europe of an American plastic bearing material.
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© 1971 Charles Dunn
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Dunn, C. (1971). Coldslip: Representation Overseas. In: Case Studies in Marketing. Business Case Studies. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-00976-3_5
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DOI: https://doi.org/10.1007/978-1-349-00976-3_5
Publisher Name: Palgrave Macmillan, London
Print ISBN: 978-0-333-11608-1
Online ISBN: 978-1-349-00976-3
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