Conclusion and Challenges

  • Hubert Gatignon
  • David Gotteland
  • Christophe Haon

Abstract

In this book, we have reviewed our scientific knowledge on how a firm can sustain its growth over time with new products or services. In this last chapter of the book, our objective is to provide a general summary of (1) what we know and (2) what needs to be known.

Keywords

Marketing 

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Copyright information

© Hubert Gatignon, David Gotteland and Christophe Haon 2016

Authors and Affiliations

  • Hubert Gatignon
    • 1
  • David Gotteland
    • 2
  • Christophe Haon
    • 2
  1. 1.INSEADSorbonne UniversitésFrance
  2. 2.Grenoble Ecole de ManagementFrance

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