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Strategies for a Turbulent Future?

  • John Hill

Abstract

In the previous chapter, it was recognised that the majority of traditional print publishers have either undertaken, or have seriously considered, moves to online publishing to help defend their readership numbers and advertising revenues. The reality of the position today is that even the most effective local newspaper organisations that have launched into this digital world have had the greatest difficulty in gaining a fraction of their current print advertising revenues. The growth in this area has been disappointing and despite uneasy attempts to stimulate this area, there seems to be little appetite on the part of local advertisers to invest as much in advertising in online publications as they formerly had done in print publications.

Keywords

Local Newspaper Online Publication Local Medium National Newspaper Newspaper Company 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Notes

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    Mintzberg, H. and Waters, J.A. (1979) The Mind of the Strategist. San Francisco: Jossey Bass.Google Scholar
  3. 3.
    Rumelt, R.P. (1986), Strategy, Structure and Economic Performance. Cambridge, MA: Harvard Business School Press.Google Scholar
  4. 4.
    Harrigan, K.R. (1980) Strategies for Declining Businesses. Lexington, MA: D.C. Heath & Co.Google Scholar
  5. 5.
    Carroll, G.R. (1985) ‘Concentration and Specialization: Dynamics of Niche Width in Populations of Organizations’. American Journal of Sociology, 90(6), 1262–93.CrossRefGoogle Scholar

Copyright information

© John Hill 2016

Authors and Affiliations

  • John Hill
    • 1
  1. 1.UK

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