• Manfred F. R. Kets de Vries
Part of the INSEAD Business Press book series (IBP)


We all know where we are with a fairy story. There is a cast of predictable characters (handsome prince, wicked stepmother, beautiful princess, the odd dragon, frog, or otherwise cursed beast, and so on). Our hero or heroine is submitted to terrible trials, cruelty, and injustice, but in the end the baddies get their comeuppance, good triumphs, and everyone lives happily ever after.


Fairy Tale Moral Lesson Executive Coach Heroic Journey Traditional Tale 
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Copyright information

© Manfred F. R. Kets de Vries 2016

Authors and Affiliations

  • Manfred F. R. Kets de Vries
    • 1
    • 2
    • 3
  1. 1.INSEADFrance
  2. 2.INSEADSingapore
  3. 3.INSEADAbu DhabiUnited Arab Emirates

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