Recent Industry Developments

  • Tuulikki Pietilä
Part of the Pop Music, Culture and Identity book series (PMCI)


As mentioned in the previous chapter, the record sales boom (lasting until 2008) was partly driven by the format shift from cassette to CD in the local music repertoire. The recession that was felt in several corners of the world also affected the South African music market, through a decrease in disposable income. Other global factors, such as competing entertainment products (DVDs, digital games, mobile phones) and illegitimate copying and sharing of music,1 are commonly identified by the industry insiders, as well, as reasons for the declining sales in South Africa since 2008.


Europe Shipping Income Marketing Assure 


Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Tuulikki Pietilä 2015

Authors and Affiliations

  • Tuulikki Pietilä
    • 1
  1. 1.University of HelsinkiFinland

Personalised recommendations