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Individual Decision-Making

  • Manel Baucells
  • Konstantinos V. Katsikopoulos
Chapter

Abstract

To make decisions, people frequently rely on their intuition. For the most part, we do not have the time or the ability to process all the available information to make a decision rationally: that is, as a result of a well-structured and elaborate cognitive process. On the contrary, intuition is based on practice and previous experience, on judgment and pattern recognition. Although intuitive decision-making is supported by old and recent literature (Mintzberg, 1994; Gladwell, 2005), it has some shortcomings.

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Copyright information

© Manel Baucells and Konstantinos V. Katsikopoulos 2015

Authors and Affiliations

  • Manel Baucells
  • Konstantinos V. Katsikopoulos

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