To make decisions, people frequently rely on their intuition. For the most part, we do not have the time or the ability to process all the available information to make a decision rationally: that is, as a result of a well-structured and elaborate cognitive process. On the contrary, intuition is based on practice and previous experience, on judgment and pattern recognition. Although intuitive decision-making is supported by old and recent literature (Mintzberg, 1994; Gladwell, 2005), it has some shortcomings.
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