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It’s not about You

  • Peter Coughter

Abstract

The most important factor in the equation of presenting is the audience. Most people find this idea surprising, but without the audience, there is no presentation. This is a very important concept, and one that many folks fail to grasp. That deck you put together isn’t a presentation. Your carefully crafted speech isn’t a presentation. Nor is that pile of ads a presentation.

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White Space Great Feeling Military History Creative Director Agency Team 
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Notes

  1. 1.
    Lau Tzu, Tao Te Ching, translation by Gia-fu Feng and Jane English (London: Wildwood House, 1991; first published 1972).Google Scholar

Copyright information

© Peter Coughter 2012

Authors and Affiliations

  • Peter Coughter

There are no affiliations available

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