It’s not about You

  • Peter Coughter


The most important factor in the equation of presenting is the audience. Most people find this idea surprising, but without the audience, there is no presentation. This is a very important concept, and one that many folks fail to grasp. That deck you put together isn’t a presentation. Your carefully crafted speech isn’t a presentation. Nor is that pile of ads a presentation.


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  1. 1.
    Lau Tzu, Tao Te Ching, translation by Gia-fu Feng and Jane English (London: Wildwood House, 1991; first published 1972).Google Scholar

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© Peter Coughter 2012

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  • Peter Coughter

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