Abstract
No one idea, tip, or technique will cure as many ills as knowing your material. And the only way to do that is to rehearse. You may see a contradiction in that statement. Namely, that you know the material so well you don’t have to rehearse. Well, that’s just wrong. We’re talking about two things here—being familiar with the material you’re planning on presenting, and knowing the story you’re going to tell in order to convince your audience that your material is the answer to their problem.
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Notes
Carmine Gallo, The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience (New York: McGraw-Hill, 2009).
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© 2012 Peter Coughter
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Coughter, P. (2012). Rehearse, Rehearse, Rehearse. In: The Art of the Pitch. Palgrave Macmillan, New York. https://doi.org/10.1007/978-1-137-51233-8_10
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DOI: https://doi.org/10.1007/978-1-137-51233-8_10
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-0-230-12051-8
Online ISBN: 978-1-137-51233-8
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