Abstract
A RUMOR COMES IN: A new entrant is thinking about entering your market. Often it is just a whisper; perhaps one of your customers mentions it to a sales person in passing. “So I hear Siemens is developing a new product to enter your category next year,” or “Isn’t Samsung getting into this market later this year? Someone told me that at the trade show last week.” What do you do?
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Notes
Sun Tzu, The Art of War, new translation by Ralph D. Sawyer (New York: Fall River Press, 1994), 177.
Michael E. Porter, Competitive Strategy (New York: The Free Press, 1980), 86.
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© 2012 Tim Calkins
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Calkins, T. (2012). Stopping the Launch. In: Defending Your Brand. Palgrave Macmillan, New York. https://doi.org/10.1007/978-1-137-51186-7_8
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DOI: https://doi.org/10.1007/978-1-137-51186-7_8
Publisher Name: Palgrave Macmillan, New York
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