Abstract
THERE IS NOTHING MORE IMPORTANT than protecting a profitable business; defending your brand must be your top priority as a manager. People love growth; they love finding new revenue and profit. But growth is priority number two. Focusing on new opportunities without defending the base puts an enterprise at serious risk.
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Notes
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© 2012 Tim Calkins
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Calkins, T. (2012). The Threat. In: Defending Your Brand. Palgrave Macmillan, New York. https://doi.org/10.1007/978-1-137-51186-7_2
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DOI: https://doi.org/10.1007/978-1-137-51186-7_2
Publisher Name: Palgrave Macmillan, New York
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