Abstract
Two proverbs sum up the lessons outlined in this chapter. The first states, “Actions speak louder than words,” and the second, “A man is known by the company he keeps.”
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Copyright information
© 2013 Nigel Hollis
About this chapter
Cite this chapter
Hollis, N. (2013). Credibility. In: Brand Premium. Palgrave Macmillan, New York. https://doi.org/10.1007/978-1-137-51038-9_11
Download citation
DOI: https://doi.org/10.1007/978-1-137-51038-9_11
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-137-27991-0
Online ISBN: 978-1-137-51038-9
eBook Packages: MedicineMedicine (R0)