The Buyographics of Health Care
ALFREDO LIVES WITH HIS WIFE AND TWO CHILDREN IN AN APARTMENT COMPLEX in Los Angeles County. His household isn’t, strictly speaking, multigenerational, but his mother lives in the next unit over. She has health conditions that require around-the-clock care. Alfredo’s wife is paid by the state to care for her part-time, and they have a nurse who also stays with her. Alfredo, who works in logistics, chips in what he can for her care, and his sister winds up paying for most of it. His sister also splits time on weekends staying with her.
KeywordsObesity Transportation Dementia Income Marketing
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