Abstract
This is where we focus on the nuts and bolts of sales for a services company, and develop a library of tools and tactics that allow us to routinely win new business.
This is a preview of subscription content, log in via an institution to check access.
Preview
Unable to display preview. Download preview PDF.
Notes
Michael Bush, “Procurement: We’re about Value, Not Price,” Advertising Age, April 26, 2010. http://adage.com/article/agency-news/procurement-price/143473/.
Copyright information
© 2015 Rick Webb
About this chapter
Cite this chapter
Webb, R. (2015). The Rational. In: Agency. Palgrave Macmillan, New York. https://doi.org/10.1007/978-1-137-50122-6_15
Download citation
DOI: https://doi.org/10.1007/978-1-137-50122-6_15
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-137-27986-6
Online ISBN: 978-1-137-50122-6
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)