In the mid-2000s, there was a profound shift in the international regulation of alcohol. Alcohol producers such as Diageo, SABMiller and Fosters, in partnership with food distributors, have undermined the capacity for sovereign states to regulate alcohol consumption (Godlee, 2014). A recent British Medical Journal investigation into a failed attempt in the United Kingdom to introduce minimum pricing of alcohol revealed a level of alcohol industry interference in public policy rarely seen before (Gornall, 2014). This recent example of alcohol industry interference should not, however, be considered an aberration. The alcohol industry has a long history of influencing both governments and the public, and draws on techniques of engaging with the public that mirror those of the tobacco industry (Bond et al., 2010; Room, 2010).
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