Abstract
“Differentiation is the essence of strategy.”
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© 2013 Nigel Hollis
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Hollis, N. (2013). Differentiation. In: The Meaningful Brand. Palgrave Macmillan, New York. https://doi.org/10.1007/978-1-137-36559-0_8
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DOI: https://doi.org/10.1007/978-1-137-36559-0_8
Publisher Name: Palgrave Macmillan, New York
Print ISBN: 978-1-349-59475-7
Online ISBN: 978-1-137-36559-0
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