Identifying problems with a product, assessing the need for a recall, and swiftly issuing that recall before much harm is done to consumers—these are only the first steps in a recall process. The most important step, in fact, is not issuing the recall itself, but effectively recovering the flawed products from the hands of consumers. In spite of the importance of this step, research studies and industry insider accounts reveal that consumers never actually return many recalled products.1
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