Abstract
When you amplify your own content, you are able to activate fans that may have joined the page a long time ago, but haven’t heard from you since they originally liked the page. Plus, you’ll be able to increase the feedback rate on content (likes + comments).
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Yu, D., Houg, A. (2021). Facebook Analytics, Advertising, and Marketing. In: Facebook Nation. Springer, New York, NY. https://doi.org/10.1007/978-1-0716-1867-7_6
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