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Pervasive Advertising pp 343–360Cite as

Scent Marketing: Making Olfactory Advertising Pervasive

Part of the Human-Computer Interaction Series book series (HCIS)

Abstract

Store chains and service providers beguile customers with a pleasant shopping atmosphere often realized by installing scent diffusers to evaporate overwhelming fragrances. Such systems are becoming a standard interior of commercial locations as well as public places and are gaining in importance for human computer interaction. A historical, physiological and psychological overview shed a light on different aspects of scent marketing. Current scent marketing technology puts the relevance of olfactory communication for pervasive advertising and human-computer interaction up for discussion and constitutes prospectively technological challenges for olfactory human-computer interaction.

Keywords

  • Olfactory Epithelium
  • Olfactory Stimulus
  • Body Odor
  • Olfactory Information
  • Musk Deer

These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Acknowledgments

This work is supported under the FFG Research Studios Austria program under grant agreement No. 818652 DISPLAYS (Pervasive Display Systems).

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Authors and Affiliations

  1. Johannes Kepler University, Linz, Austria

    Bernadette Emsenhuber

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  1. Bernadette Emsenhuber
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Correspondence to Bernadette Emsenhuber .

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Editors and Affiliations

  1. , Laboratories, Deutsche Telekom AG, Ernst-Reuter-Platz 7,, Berlin, 10587, Germany

    Jörg Müller

  2. University of Stuttgart, Pfaffenwaldring, Stuttgart, 70569, Germany

    Florian Alt

  3. Anhalt University of Applied Science, Strenzfelder Allee 28,, Bernburg, 06406, Germany

    Daniel Michelis

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Emsenhuber, B. (2011). Scent Marketing: Making Olfactory Advertising Pervasive. In: Müller, J., Alt, F., Michelis, D. (eds) Pervasive Advertising. Human-Computer Interaction Series. Springer, London. https://doi.org/10.1007/978-0-85729-352-7_17

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  • DOI: https://doi.org/10.1007/978-0-85729-352-7_17

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  • Print ISBN: 978-0-85729-351-0

  • Online ISBN: 978-0-85729-352-7

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