A Study on Color Emotion for Plastic Eyewear

  • Ching-Chien Liang
  • Kuohsiang ChenEmail author
  • Chun-Heng Ho
Conference paper
Part of the Advanced Concurrent Engineering book series (ACENG)


This study explored consumers’ Kansei evaluation of the color of plastic eyewear. The procedure included: (1) collecting over 400 plastic eyewear samples on Taiwan’s market, (2) collecting emotional adjectives for describing the color of eyewear frames, (3) selecting one representative eyewear frame and 10 variation colors by four design experts, (4) selecting 8 representative emotional adjectives with Kawakita Jiro method, (5) conducting experiment with Semantic Differential method to record the subjective evaluation of the eyewear samples, (6) analyzing data collected with multi-variable analysis and principal component analysis. The results indicated that: the Red frame had the highest scores on “avant-garde”, “strong” as well as “unique”; the Pink frame exhibited “soft” feel; the Yellow frame showed “young” most; the Green frame demonstrated “vulgar” impression; the Indigo frame displayed the most “popular” and “rational”; the Black frame presented “traditional”, “stable”, “noble” and “formal”; while the Purple frame represented the most “sensational”. On the whole, the color of plastic eyewear had significant emotional appeal for peoples. Different color collocation of eyewear will change the overall emotional reflection. The results of the study may serve as a reference of color plan for eyewear designer as well as end users.


Kansei engineering Kawakita Jiro method Color emotion Cognitive psychology Plastic eyewear 


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Copyright information

© Springer-Verlag London Limited 2010

Authors and Affiliations

  • Ching-Chien Liang
    • 1
  • Kuohsiang Chen
    • 1
    Email author
  • Chun-Heng Ho
    • 1
  1. 1.Department of Industrial DesignNational Cheng Kung UniversityTainanTaiwan

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