University Web Portals
A two-year study of Web portal use in a large university has found a number of results that can help in management decision making about the use of university Web portals as a communication channel. The study involved the collection and analysis of Web usage statistics for a business information technology school in a large city university over a two-year period. Findings initially indicate that: it is likely that some students and prospective students prefer personal contact (or face to face communication) to information provided by the portal; students use the portal mostly during critical phases in the academic calendar; students use the portal "at the last minute" or "just in time"; students are only interested in information absolutely specific to their immediate needs; students are not interested in multimedia per se. These findings should help us in improving Web portal use as a communication channel. Preliminary findings can contribute to our understandings of student information seeking behaviour and choice in the use of administrative educational information systems and communication channels.
KeywordsWeb portals university administration communications channels management decision making
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