Abstract
This chapter, shows how the quantum principles implicit in creativity, when properly applied, can help businesses not only with innovation but also with the evolutionary global changes that are coming our way. Deeper understanding of science derived from paradoxes revealed by quantum physics, show that consciousness is fundamental to the nature of reality. Implications for creativity and business derive from this understanding. I discuss how the creative process works for business innovations. I elucidate the preferred evolution of capitalism toward a new spiritual, ethical economic system and how businesses must adapt to it.
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Goswami, A. (2009). Quantum Creativity in Business. In: Cross, T., Ambrose, D. (eds) Morality, Ethics, and Gifted Minds. Springer, Boston, MA. https://doi.org/10.1007/978-0-387-89368-6_9
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DOI: https://doi.org/10.1007/978-0-387-89368-6_9
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